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Hi John, this completely depends on your online marketing strategy. It can make sense if you have a lot of time but no budget to spend—which is the case in many startups for example (mine included kampadre.ch ). However, if you want to have a continuous flow of traffic, and earn more with every customer than you spend on your ads then it might make more sense to opt for paid ads.
Other than that, there are some companies that don't have to rely on digital marketing at all, for example if you have a strong sales team and typically high customer lifetime value.
What you have to keep in mind is that for SEO you spend more up front and see the benefits later (but also spend less later) and with SEA you spend the same amount for an outcome all the time (more predictability). Hope this helps! :)

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In short, SEO is the crucial part to make your business more visible on the search engines. I am a marketing manager in www.patchesmaker.co.uk company and i always prefer to do a proper SEO for my websites to attract the right customers.

SEO is the backbone of digital marketing because without SEO you are nothing in digital marketing. The lowescomsurvey.online is the best example of SEO. This site has valuable instructions according to your category of work.

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