We are facing a global waste disaster - in fact, we are already in the middle of it. Oceans full of garbage, children playing on garbage dumps in developing countries: There is no improvement in sight. Every year, out of approximately 2 billion tons of municipal waste, only about 50% is recycled. The other 50% ends up...wait a minute....where do they actually go? That's the point: no one knows for sure. It's a huge BLACKBOX.
One of the main problems here is the global lack of transparency of waste streams and the lack of separate collection of materials.
If it were possible to recover the original materials from the waste, problems such as environmental pollution or supply shortages could be solved at the same time and the climate could be protected. And that's exactly where we help with our app and create more transparency by educating and guiding citizens on proper waste disposal.
Especially in developing countries, waste is a big problem. A suitable infrastructure for waste management does not exist or is still in its early stages. Education of the population does not take place and waste recycling as we know it does not exist.
Our consumption is increasing daily, we are surrounded by inefficient processes in cities and low recycling rates. A prospect that does not reflect our vision of a balanced ecosystem.
"Surely this cannot be our future and the future of the next generations. We need a system that includes everyone and makes the circular economy transparent."
With these words, we started looking for solutions and thinking about how each citizen can become a part of the solution and together we can make waste management efficient and environmentally friendly.
That was the starting point for the mission "the fortunate planet". With a team of creative thinkers, communication experts and developers, we developed "TFP - the fortunate planet" - an app that enables us all to make a daily contribution to a sustainable future.
Hat irgendjemand Tipps für Yoga draussen (abgesehen vom abzockerischen Studio in Zollikon)? Oder Boot camps draussen? Anscheinend ist dies ja nun wider erlaubt ;-) irgendwo um den Escher Wyss am Fluss, Josefwiese oder See?
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