Soft Health, Sensual Food, Flexitarians, Food Pairing, Free Froms – the list could go on and on.
When did we start to define ourselves by what we eat? Futurologists are responsible for forecasting food trends every year. They evaluate important social changes and see how they are impacting upon us or how they have the potential to change our eating habits. For instance, with regards to globalisation, whether we have positively embraced the changes that have come with it or not, we have no power in preventing its ongoing sociological implications.
Individuality and personalisation is also another prominent trend, people today strive for a more elaborate sense of self, and this could be an unconscious backlash response to globalisation and standardization. Was Gen X not motivated by political or social reasons (Woodstock, '68), aren’t we looking for greater social change movements? As conscious consumers, we have become aware of our social responsibility and demand to know the exact ingredients that compose the food we consumer, where the fancy packaging comes from, and under what conditions were they made as well as at whose expense.
How we consume food today is a political statement where our behavior gives us the power to bring about long-term changes in the industry.
In a hyper connected world, a certain degree of uncertainty and helplessness is evident where the choices and trends to follow are limitless amid a constant waterfall of information.
We are exposed to many different diet regimes, which address various gluten-lactose intolerances that the human body has developed over the years. Unfortunately, these diets often lose sight of the natural relationship we have with food: Basic enjoyment!
The situation is comparable to the Irish fairy tale tragedy of donkey Burian who starved because he was unable to decide between two haystacks. Uncertainty is a distinguishing attribute of an affluent society.
Here are some of the more bizarre food trends:
What use to be special diet foods for designed for those with allergies which could only be purchased in select shops has now become somewhat the norm. Today, we are redefining healthy foods not by a balance of important nutrients but instead the lack thereof. Now we are finding big letter marketing labels with 'gluten free' and 'lactose free' on them.
Liquid nutritious food: Soylent
Ok. Green smoothies are the ultimate trend of the century. Probiotic yoghurts as well. But to build an entire diet based on drinking only liquid products, just doesn’t seem very smart.
To all Free Froms, Milchbubies, food moralists out there: food should be celebrated! It is fun, good for us, gives us strength, and a reason to gather around the table with good friends. Sure, may sometimes feel a little guilty, but why prevent yourself from the wonderful pleasures of the world.
Moreover, there is a good reason why babies only consume liquid foods – Because they have no teeth! Watch out, you might lose your pearly whites if you embark on a liquid only diet!
Whoever is still interested in delicious solid foods, while appreciating a good glass of wine can be inspired by our dinner offers at Katzentisch.
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Buckhauserstrasse 35, 8048 Zürich
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