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The media has been portraying sharks as bloodthirsty hunters with a lust for human flesh for years. Films like Jaws, The Meg or Sharknado support this belief.
The fact that sharks do not like human flesh at all does not matter to the media at this moment. Nor does the fact that the shark population of many species is endangered, seem to cause much excitement in Switzerland.
With my project I am drawing attention to this issue. With pictures, video and text material, I show the Swiss population another side of the animals. One that you hardly ever see in mainstream media.
The sharks are photographed and filmed in their habitat. In addition, people who have had their own experiences with the animals or who can competently explain why shark conservation is also relevant for our Swiss ecosystem, will be interviewed
The content will be brought to the people via social media, web and print during and after the production. The aim is to break down the stigma surrounding sharks and give the animals and their protection a space in our everyday lives.